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Friday, January 22, 2010

Amway To Increase Prices Of Selected Health Food Supplements


Amway (Malaysia) Holdings Bhd plans to increase the prices of selected health food supplement products by a weighted average of 4.4 per cent from March this year.

Executive director Paul Yee, in stating this, said the prices of other products would remain unchanged.

"Although the prices will increase, we will make sure that the products have good value and are still affordable for people," he told reporters after the launch of Amway's RM100 million new headquarters here on Friday.

He said the price increase was necessary mainly due to the rising cost of raw materials.

Among the company's popular brands of vitamin, mineral and dietary supplements is Nutrilite.

The multinational direct selling company's core line of products is divided into five categories under nutrions and wellness, skincare and cosmetics, personal care, house care, and home technology and home ware.

Skincare and cosmetics, which include health food supplement products, contributed more than 50 per cent to the company's revenue last year.

Yee said that Amway planned to introduce seven new products and make improvements in some of its existing products this year.

"We will continue to grow this year and hopefully it can be better than last year," he said, adding that the new headquarters would help the company to meet the needs of a growing distributor force and business.

The company has a core distributor force of 195,000 people.

With a total built-up area of 202,500 square feet, the new building features the Digital Picking System, an advanced technology that is able to cater for more than 6,000 orders a day, up from 2,000 orders at the previous office.

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