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Saturday, July 12, 2008
All-new Honda Jazz next month
The second generation of the Honda Jazz will make its debut in Malaysia next month. It is described as a ‘premium model in the local 5-door hatchback segment that offers the best in class performance, style and practicality’. The original Jazz was developed with the concept of ‘man maximum, machine minimum’, which calls for maximising the space available for humans and minimising the space occupied by mechanical components. Its development was aimed at creating an ideal compact car that sets a new benchmark in the competitive compact car segment and exceeds expectations with its customer-driven values, such as fuel efficiency, spacious interior, practicality and original styling.
That the development concept for the Jazz was spot on was confirmed when the first generation (also known as the Fit in Japan) was voted ‘Car of the Year' in Japan in 2001 and then went on to become the bestseller in Japan (excluding minicars) in 2002, beating the Toyota Corolla which had been the market leader for decades.
In other countries too, the Jazz has been a hit with the new generation of younger buyers and won numerous awards. In Malaysia, Autocar Asean named it the 'Best Small MPV' in 2003 while the New Sunday Times CBT team picked it as the 'Best Sub-Compact MPV' in both 2003 and 2004.
The Jazz is currently sold in 115 countries worldwide (including the USA) and cumulative sales have passed 2.3 million units worldwide since its launch in 2001.
Such success must have made it a big challenge for the engineers at Honda to come up with a worthy successor in the second generation. But once again, the talent of Honda R&D has been demonstrated as the second generation of the Jazz won the title of ‘Japan Car of the Year’ again! In the first two weeks it went on sale in Japan, over 20,000 orders were received.
Amongst the many improvements of the new Jazz are class-leading cabin spaciousness and greatly enhanced utility as well as advanced drivability. Most important in these times is fuel efficiency which was already pretty impressive with the first generation and can be expected to be better with advancements in technology.
Due to its high standard features that challenge the conventional expectations of a compact car, Honda Malaysia has planned ‘an extraordinary roll-out’ inspired by the characteristics of the new model. Sources say it will be an unconventional runway fashion show that features the works of three of Malaysia’s leading fashion designers along with well-known fashion stylist and make-up artist, who have all been commissioned to interpret the ‘spirit’ of the all-new Jazz through their runway creations.
Authorised Honda dealers are not accepting orders for the new Jazz just yet but if you need more information, you can call the Honda Toll-free number 1-800-88-2020 or visit www.honda.com.my .
Source:http://www.motortrader.com.my/
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